EO

Brazil is irrational.
So we built a lab to
understand it.

Welcome to Emerging On.

START HERE

THE MANIFESTO

Dear rational investor,

If you're looking for motivational quotes and feel-good stories about emerging markets, you're in the wrong place. We don't sell dreams. We dissect reality.

Brazil is a paradox wrapped in bureaucracy, seasoned with corruption, and served with a smile. It's a country where logic goes to die and miracles happen on Tuesday.

We don't promise solutions. We explain the chaos with clarity — and occasionally, wine.

This isn't another financial newsletter written by someone who read a book about markets. This is field research from the trenches of irrationality, delivered with the precision of a surgeon and the wit of someone who's seen too much.

Truth over comfort.
Clarity over motivation.
Reality over hope.

If Brazil were rational, we'd be out of business.

— The Lab

ESSAYS & INSIGHTS

Clarity > Motivation

MARKET

Why Brazilian Bonds Make No Sense (And Why They Work)

A deep dive into the beautiful irrationality of fixed income in a country that prints money like confetti...

5 min read
PHILOSOPHY

The Paradox of Brazilian Optimism

How a nation perpetually in crisis maintains unwavering hope — and what investors can learn from it...

7 min read
IRONIES

Why Everyone Hates Petrobras (But Loves Its Dividends)

A love-hate relationship more complex than a telenovela plot...

4 min read

PREMIUM REPORTS

Deep analysis for people who think beyond the obvious.

Q4 2024: The Chaos Report

47 pages of unfiltered analysis on why Brazil's economy defies every economic theory ever written.

$49

"This PDF contains more value than your last investor deck."

Sector Deep Dive: Agribusiness

How to profit from feeding the world while navigating environmental activism and land reform.

$39

"Facts > Feelings."

TRUE SELF ZONE

Where philosophy meets reality. No agenda. Just truth.

On Complexity

"The market rewards simplicity, but Brazil specializes in complexity. The secret is learning to dance with chaos instead of fighting it."

On Patience

"In developed markets, patience is measured in quarters. In Brazil, patience is measured in decades. Adjust your timeframe, adjust your returns."

On Opportunity

"Everyone sees the problems. Few see the asymmetric opportunities hiding in plain sight. That's where the real money is made."

More wisdom in the vault. No subscription required. Just exploration.

GET THE SIGNAL

We whisper truths. No spam. No bullshit.

What You Get:

  • Weekly essays that cut through the noise
  • Market insights you won't find elsewhere
  • Access to the archive of rational irrationality
  • Early access to premium reports

Join 1,247 investors who prefer clarity over comfort.

"If you're not slightly uncomfortable reading this, you're not paying attention."

THE VAULT

Premium insights for serious minds. Coming soon.

What's Brewing:

  • Quarterly Deep Dives
  • Private Portfolio Reviews
  • Exclusive Investor Calls
  • The Brazil Playbook (300+ pages)

For those who understand that the best insights aren't free.